:GLOBALISATION_PROJECT [initial idea 2 – ‘Are You Ready?’]:

The 2nd of my initial ideas is an educational advertising campaign. The tag line of the campaign will be ‘Are You Ready?’ and it’s aim is to combat the ignorance surrounding the subject of globalisation.

For this idea I would look to produce a series of poster designs that would take a similar form to existing government educational posters to be placed in public spaces on things such as bus stops and phone boxes.

I want to include a combination of emotive imagery and narrative that will shock people into taking the information on board. I think that this may well be the way the government may go as it has done in the past with issues such as smoking and drinking.

I will research some previous campaigns to see what visual language has been used before and see where that takes me….