:GLOBALISATION_PROJECT [research - anti-smoking campaigns]:

When I was thinking about doing a hard hitting educational campaign the first point of call research wise that sprang to mind was the recent goverment anti-smoking campiagn. As an ex-smoker myself it was very memorable for me, the use of really shocking imagery and strong words worked to its advantage reaching its target audience with vigour.

Below are some examples taken from the campaign....











this type of campaign has prompted satires that can also be effective. Some examples of these can be found below...