Monday, December 04, 2006

:GLOBALISATION_PROJECT [research Think! driving campaign]:

Another potent campaign by the government is there Think! Driving awareness series. I took a look at the ‘slow down’ section. The website says:

“The £2.1 million campaign illustrates the logical reasons why speed limits and more specifically, the 30mph limit, exist and the potentially fatal consequences of not abiding by them, ending with the line: 'It's 30 for a reason'.”

Below are some of the prints from the campaign….

30forareason

child1

speed_ad_2

the series of posters was also accompanied by a TV campaign. some of the screenshots of one of the adverts are below...

speed_tv_1

speed_tv_2

speed_tv_3


information taken from www.thinkroadsafety.gov.uk

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