:GLOBALISATION_PROJECT [initial idea 4 – keeping it Great]:

Keeping it Great would be a website that promotes services or goods that are made in Great Britain and Ireland. Instead of selling goods sourced from anywhere this site would be dedicated to promoting the wares of the local vendors.

It will take form as a site where UK vendors can sign up and add their goods. Adverts would be only for UK residents offering home grown alternatives to multinational brands.

I think this is an interesting concept and a lot of people would be interested in the idea. Revenue for the site would be raised in an ebay style where for each item sold through the site a commission would be taken.

:GLOBALISATION_PROJECT [initial idea 3 – globalisation personified]:

I quite liked the literal quality of the dollar dance and its depiction of greed. I thought this could be possible expanded into a piece. I series of short videos that dipict different aspects of globalisation using people as metaphors. It could be graphically abstracted in the edit so create a punchy and literal interpretation of the causes of globalisation.

For another sketch I could have a representation of the world on a wall, maybe as cloth hung on it or paper stuck on it and two characters racing against each other to brand the countries using different coloured stickers with big corporate logos printed on them.

For the next I could have a sketch which shows a pizza being delivered with the box labelled as corporate profit then have 1 character dressed in a suit eating all but a small piece which is given to the worker character.

:GLOBALISATION_PROJECT [experimentation – dollar dance]:

When thinking visually about Globalisation I wanted to represent an opinion of the theme as a metaphor using film. I choose to try and personify the often greed driven motives of globalisation by showing myself trying to grab falling dollars, appearing as though this was the only thing that’s important.

:GLOBALISATION_PROJECT ['Are You Ready?' mocks]:

I was just playing around with the 'Are You Ready?' campaign idea and I created these 2 mocks. I was thinking these could be strategically placed in public spaces as with the government ‘Think!’ campaign.

:GLOBALISATION_PROJECT [research – ‘Whats Your Poison campaign]:

Binge drinking seems to be another current target of the government ad campaigns. The ‘Whats Your Poison’ campaign addresses the causes of binge drinking in an edgy graphic style. See examples below…


image taken from www.north-wales.police.uk


image taken from www.north-wales.police.uk


image taken from www.barrowbc.gov.uk


image taken from www.free-range.org.uk


image taken from www.toko-bar.co.uk

:GLOBALISATION_PROJECT [research Think! driving campaign]:

Another potent campaign by the government is there Think! Driving awareness series. I took a look at the ‘slow down’ section. The website says:

“The £2.1 million campaign illustrates the logical reasons why speed limits and more specifically, the 30mph limit, exist and the potentially fatal consequences of not abiding by them, ending with the line: 'It's 30 for a reason'.”

Below are some of the prints from the campaign….







the series of posters was also accompanied by a TV campaign. some of the screenshots of one of the adverts are below...








information taken from www.thinkroadsafety.gov.uk

:GLOBALISATION_PROJECT [research - anti-smoking campaigns]:

When I was thinking about doing a hard hitting educational campaign the first point of call research wise that sprang to mind was the recent goverment anti-smoking campiagn. As an ex-smoker myself it was very memorable for me, the use of really shocking imagery and strong words worked to its advantage reaching its target audience with vigour.

Below are some examples taken from the campaign....











this type of campaign has prompted satires that can also be effective. Some examples of these can be found below...

:GLOBALISATION_PROJECT [initial idea 2 – ‘Are You Ready?’]:

The 2nd of my initial ideas is an educational advertising campaign. The tag line of the campaign will be ‘Are You Ready?’ and it’s aim is to combat the ignorance surrounding the subject of globalisation.

For this idea I would look to produce a series of poster designs that would take a similar form to existing government educational posters to be placed in public spaces on things such as bus stops and phone boxes.

I want to include a combination of emotive imagery and narrative that will shock people into taking the information on board. I think that this may well be the way the government may go as it has done in the past with issues such as smoking and drinking.

I will research some previous campaigns to see what visual language has been used before and see where that takes me….